- Content Marketing (Blogging and Article Writing)
Content marketing is a strategy that involves creating and sharing valuable content to attract and engage a target audience. Blogging and article writing are common forms of content marketing, where businesses regularly produce informative, relevant, and engaging articles to showcase their expertise and provide value to their readers.
- Downloadable Content Offerings (eBooks, Whitepapers, Webinars)
Downloadable content offerings are resources provided by businesses for users to download. This can include eBooks, whitepapers, webinars, and other informative materials. These offerings are often used to capture leads and provide valuable information to the audience.
- Email Marketing
A digital marketing tactic called email marketing entails sending customized emails to a list of subscribers or clients. It’s a powerful tool for building and nurturing relationships, promoting products or services, and delivering personalized content directly to the inbox of the recipient.
- Social Marketing
Social marketing refers to using social media platforms like Facebook, Twitter, Instagram, and LinkedIn to reach and engage with a target audience. It involves creating and sharing content on these platforms, running paid ad campaigns, and building a brand’s presence and community.
- Video Production
Video production is the process of creating video content for various purposes, including marketing, education, entertainment, and more. Videos are effective in conveying messages, showcasing products or services, and engaging audiences visually.
- Website Design Assessment (A/B Testing)
A website design assessment involves evaluating the effectiveness of a website’s design through techniques like A/B testing. A/B testing compares two different versions of a web page to determine which one performs better in terms of user engagement, conversion rates, and other key metrics.
- Page Arrival Strategy
Page arrival strategy refers to the tactics and techniques used to guide website visitors once they arrive on a specific webpage. It includes elements like layout, content, and calls to action, designed to keep visitors engaged and encourage specific actions.
- Call to Action Action Plan
A call to action (CTA) action plan outlines the steps and strategies for encouraging website visitors or users to take a specific action, such as making a purchase, signing up for a newsletter, or requesting more information.
- Link Construction / Lead
Link construction, in a digital marketing context, typically refers to the process of building high-quality backlinks from other websites to your own. The authority and search engine rankings of a website can be raised by these links. “Lead” may refer to generating potential customers through marketing efforts.
- Infographic Design
Infographic design involves creating visually appealing graphics that convey complex information or data in a simple and engaging manner. Infographics are often used to present statistics, processes, or other information in a visually digestible format.
- Automated Marketing
Automated marketing involves using software and tools to streamline and automate marketing tasks and processes. It includes activities like email automation, lead nurturing, and personalized marketing campaigns.
- Leadership Strategy
A leadership strategy refers to a business approach that aims to establish a company as a leader or authority in its industry or niche. This may involve thought leadership, innovation, and building a strong brand reputation.
- Public Relations (PR)
Public relations is the practice of managing the communication and relationships between a company or organization and its various publics, including customers, investors, media, and the general public. PR strategies aim to maintain a positive public image and handle communication during crises or important events.
Each of these headings represents a distinct aspect of a comprehensive digital marketing strategy, and businesses often use a combination of these tactics to reach and engage with their target audience effectively.